ainocrm vs HubSpot
HubSpot is a customer platform: marketing, sales, service and content around one CRM, with a free plan to start on. ainocrm is a CRM for the sales team only: salespeople say what happened, and it keeps the deals, the sales process and the forecast up to date. This page shows how the two differ, what each costs, and which one fits which team.
Checked on 5 November 2026 against HubSpot’s public pricing and documentation.
Built for
B2B sales teams
Marketing, sales and service on one platform
How a deal gets updated
You tell Aino what happened
Records and forms, with an AI assistant beside them
Stage rules and forecast
€49 per seat a month
About €80 per seat a month, plus about €1,330 onboarding
The short version
HubSpot covers marketing, sales and service. ainocrm covers sales.
HubSpot covers marketing, service and a website as well as sales. ainocrm does one thing, the sales team’s CRM, so there is nothing else to set up, learn or pay for.
The daily work is different. In HubSpot a deal is a record people fill in, with Breeze, its AI assistant, alongside to summarize, draft and propose changes. In ainocrm there is no deal form: a salesperson says what happened, typed or out loud, and Aino finds the account, contact and deal and makes the change.
The tools that hold a sales process together in HubSpot (rules against skipping stages, playbooks, forecasting) start at Sales Hub Professional, at about €80 per seat a month plus onboarding. In ainocrm they are part of the one €49 plan.
Choose ainocrm when
- You need a CRM for the sales team, and nobody keeps the current one up to date
- Salespeople would rather talk for a minute after a meeting than fill in a record
- You want the CRM to check each stage’s requirements and move the deal when they are met
- Leaders want to see how reliable the forecast is
- You want one price for every role, with AI included and no onboarding fee
- You want the team working this week, set up in a conversation
HubSpot fits better when
- Marketing, service and sales have to share one platform
- Salespeople run outbound sequences and call from the CRM
- Your team works in Outlook or Microsoft 365
- You depend on its marketplace of over 2,000 apps
Daily work
What is different when you use them
You talk, and the deal is updated
Deals move when the requirements are met
The forecast shows how reliable it is
Feature by feature
ainocrm and HubSpot side by side
| Area | ainocrm | HubSpot |
|---|---|---|
| Best for | ainocrmB2B sales teams that want the CRM kept current without typing into it | HubSpotCompanies that want marketing, sales and service on one platform |
| Updating a deal | ainocrmSay what happened, typed or out loud. Aino finds the account, contact and deal, makes the change and tells you what it did. There are no deal forms. | HubSpotRecords, forms and imports. Breeze Assistant can create and update records, behind a confirmation card. |
| ainocrmGmail with read-only access: mail about a deal files itself on that deal, the rest is ignored. Any other mail app through a BCC and forwarding address. | HubSpotGmail, Microsoft 365, Exchange or IMAP, with access to read and send. Logged mail attaches to the contact, its company and its five most recent open deals. BCC and forwarding addresses too. | |
| Calendar | ainocrmGoogle Calendar, read-only: customer meetings land on the right deal. | HubSpotGoogle Calendar or Outlook, two-way. |
| Voice | ainocrmA live voice conversation with Aino, on the web and in the phone apps. | HubSpotVoice mode in the phone app is a public beta: English only, up to an hour a day. A notetaker records online meetings from Starter up. |
| Sales process | ainocrmYour own stages, each with requirements the CRM checks against the deal’s data. A deal cannot enter a stage until they are met, and moves by itself when they are. | HubSpotRequired properties per stage. Rules against skipping stages or moving backward, and playbooks as guidance, on Professional and Enterprise. |
| Forecast | ainocrmCommit, best case and pipeline against quota, and how reliable they are: how recently deals were updated, how many have stalled, how many meet their stage’s requirements. | HubSpotA forecast tool on Professional and Enterprise, with AI projections and deal scores. Forecasting across team hierarchies on Enterprise. |
| Automation | ainocrmDescribed in plain words, run daily or weekly. | HubSpotA workflow builder, in full from Professional up, and agents that run on credits. |
| Claude and other AI apps | ainocrmConnect Claude to your own account. It works with your role's rights. | HubSpotConnectors for Claude, ChatGPT, Gemini and Microsoft Copilot. |
| Prospecting and outbound | ainocrmMade for the customers you are already talking to: Aino researches your accounts and ranks where to put your time. Prospecting stays in the tools you use for it. | HubSpotSequences and calling on Professional and up. A prospecting agent that runs on credits. |
| Other tools | ainocrmOnly what a sales team needs, so there is nothing extra to set up, learn or pay for. | HubSpotMarketing, service, content and data products, and a marketplace of over 2,000 apps. |
| Customization | ainocrmYour own stages, requirements, products, lost reasons and roles, set up in plain words. No code or admin needed. | HubSpotCustom properties and pipelines. Custom objects on Enterprise. |
| Phone apps | ainocrmiPhone and Android, with voice and push notifications. | HubSpotiPhone and Android. |
| Getting started | ainocrmA guided set-up in chat. Imports HubSpot, Salesforce, Pipedrive or spreadsheet exports, with a dry run before anything is saved. | HubSpotAn import tool and migration services. Professional and Enterprise come with a required, paid onboarding. |
| Price | ainocrm€49 per seat a month. One plan with every feature and a daily AI allowance. 14 days free. | HubSpotFree for 2 users. Starter about €18 per seat a month at list price. Professional about €80 on annual billing or €89 monthly, plus about €1,330 onboarding. Enterprise about €133, plus €3,110. Converted from its US dollar list prices. |
| Where data is stored | ainocrmStored in the EU and encrypted. The AI provider may not train on your data. | HubSpotEU, United States, Canada or Australia. |
Price
What a team of 10 pays in the first year
Seats only, at list price, for the plans with comparable sales features. ainocrm’s pricing in full.
ainocrm Team€49 per seat a month
€5,880
Every feature, AI allowance included
HubSpot Sales Hub Professionalabout €80 per seat a month
about €10,930
Annual billing, plus a one-time onboarding fee of about €1,330
HubSpot Sales Hub Enterpriseabout €133 per seat a month
about €19,070
Plus a one-time onboarding fee of about €3,110
List prices in euros, checked on 5 November 2026; your own quote may differ. HubSpot’s prices are converted from its US dollar list prices at the European Central Bank rate of 4 November 2026 (1 euro = 1.1267 dollars). HubSpot also has a free plan for 2 users and a Starter plan at about €18 per seat a month, without the forecast tool or the rules against skipping stages. HubSpot includes a monthly pool of credits for its AI agents and sells more; ainocrm includes a daily AI allowance per seat and sells prepaid credits. Neither is counted here.
Switching
Moving from HubSpot
- 1
Export from HubSpot
Export companies, contacts and deals as CSV or Excel files. Columns ainocrm does not read are left out. - 2
Drop the files into the set-up chat
Aino reads them and shows a dry run: what would be created, updated or skipped. Nothing is saved yet. It can build your sales process from the stages in the file. - 3
Check, then import
Map the old stages to yours, invite the owners it does not know or take their deals yourself, and confirm. Deals keep their create and close dates.
There is no live sync with HubSpot. The import can be repeated later; it only fills in blanks. How importing works
Questions
Questions about ainocrm and HubSpot
Is ainocrm a replacement for HubSpot?
For the sales team’s CRM, yes: accounts, contacts, deals, the sales process, tasks and the forecast, all kept up to date by talking.
HubSpot’s marketing, service and content tools do a different job. A company that uses those can keep them and move its sales pipeline to ainocrm with an export.
How does ainocrm’s price compare with HubSpot’s?
ainocrm is €49 per seat a month for every role, with every feature. The HubSpot plan with comparable sales tools, Sales Hub Professional, is about €80 per seat a month on annual billing plus a one-time onboarding fee of about €1,330, and Enterprise is about €133 plus €3,110.
For ten people in the first year that is €5,880 for ainocrm, about €10,930 for Professional and about €19,070 for Enterprise. HubSpot’s figures are converted from its US dollar list prices, checked on 5 November 2026. Its Starter plan lists at about €18 per seat a month, without the forecast tool or the rules against skipping stages.
HubSpot has AI too. What is different?
The AI is used differently. HubSpot’s Breeze Assistant is included on every plan and works beside records and forms; its changes wait on a confirmation card, and its agents run on credits.
In ainocrm the AI is how data gets in. There are no deal forms: every change comes from something a person said or an email that was filed, and Aino tells you what it changed.
Can we move our HubSpot data to ainocrm?
Yes. Export companies, contacts and deals from HubSpot and drop the files into ainocrm’s set-up chat. You see a dry run before anything is saved, and deals keep their dates and owners.
There is no live sync between the two, so it is a move rather than a connection.
Sources, checked on 5 November 2026
HubSpot Sales Hub pricing · HubSpot CRM pricing · Deal pipelines and stage properties · Pipeline rules · Connecting an inbox · Voice mode on mobile · Data hosting
HubSpot is a trademark of its owner. ainocrm is not affiliated with or endorsed by HubSpot.
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