ainocrm vs Attio
Attio is a flexible CRM platform: a data model you shape yourself, with workflows, agents and an app store on top. ainocrm does less, on purpose: it comes with one way to run a B2B sales process, and salespeople update it by talking. This page shows how the two differ, what each costs, and which one fits which team.
Checked on 5 November 2026 against Attio’s public pricing and documentation.
Built for
B2B sales teams with a process to run
Startups that build their own go-to-market system
What you get
A sales process, ready on day one
A data model, workflows and agents to configure
With rules on stage changes
€49 per seat a month
€74 per seat a month on Pro, billed annually
The short version
Attio is a CRM you build yourself. ainocrm comes with the sales process built.
Attio and ainocrm have a lot in common. Both keep records current from email and calendar, both have an assistant that can change the CRM, both connect to Claude, and both store data in the EU.
The difference is how much you build yourself. ainocrm comes ready: stages with their requirements, a forecast and a daily list of where to put your time, all kept up to date from what salespeople say. Attio is a platform to build on, with custom objects, a workflow canvas, agents and an app store, which suits a team with someone who wants to design the system.
ainocrm has one plan at €49 per seat with everything in it. In Attio, rules that require a value before a stage change, call recording and sequences are on Pro, at €74 per seat a month on annual billing. Its smaller plans cost less: there is a free plan, and Plus is €31.
Choose ainocrm when
- You want a sales process that works on day one, without building it
- Nobody on the team has time to build and look after a CRM
- Salespeople want to give their update out loud, hands-free
- You want deals to move by themselves when a stage’s requirements are met
- Leaders want to see how reliable the forecast is
- You want every feature in one plan, with the AI allowance included
Attio fits better when
- You want to model your own objects, not only accounts, contacts and deals
- Someone on the team will build the workflows and agents
- Meetings should be recorded and transcribed inside the CRM
- You run outbound email sequences, or your team works in Microsoft 365
Daily work
What is different when you use them
You can talk to it out loud
The sales process is already built
The forecast is there from the first deal
Feature by feature
ainocrm and Attio side by side
| Area | ainocrm | Attio |
|---|---|---|
| Best for | ainocrmB2B sales teams that want the CRM kept current without typing into it | AttioStartups and go-to-market teams that want to shape the CRM around their own model |
| Updating a deal | ainocrmSay what happened, typed or out loud. Aino finds the account, contact and deal, makes the change and tells you what it did. There are no deal forms. | AttioRecords, lists and views, filled from email, calendar and enrichment. Ask Attio can create and update records, behind an approval card. |
| ainocrmGmail with read-only access: mail about a deal files itself on that deal, the rest is ignored. Any other mail app through a BCC and forwarding address. | AttioGmail and Microsoft 365, two-way: the mailbox syncs and you can send from Attio. A forwarding address for other providers. | |
| Calendar | ainocrmGoogle Calendar, read-only: customer meetings land on the right deal. | AttioGoogle Calendar and Outlook Calendar. |
| Voice | ainocrmA live voice conversation with Aino, on the web and in the phone apps. | AttioDictation into Ask Attio. Meeting recording and transcripts on Pro and Enterprise. |
| Sales process | ainocrmYour own stages, each with requirements the CRM checks against the deal’s data. A deal cannot enter a stage until they are met, and moves by itself when they are. | AttioStages on the Deals object. Rules that require values before a stage change on Pro and Enterprise. |
| Forecast | ainocrmCommit, best case and pipeline against quota, and how reliable they are: how recently deals were updated, how many have stalled, how many meet their stage’s requirements. | AttioReports and dashboards. A weighted pipeline is built with a formula attribute; targets on reports are on Pro and Enterprise. |
| Automation | ainocrmDescribed in plain words, run daily or weekly. | AttioA workflow canvas, which Ask Attio can also build from a description, with agent, code and SQL steps. Runs on credits. |
| Claude and other AI apps | ainocrmConnect Claude to your own account. It works with your role's rights. | AttioAn MCP server on every plan, with connectors for Claude and ChatGPT. |
| Prospecting and outbound | ainocrmMade for the customers you are already talking to: Aino researches your accounts and ranks where to put your time. Prospecting stays in the tools you use for it. | AttioEmail sequences on Pro and Enterprise. Enrichment built in. |
| Other tools | ainocrmOnly what a sales team needs, so there is nothing extra to set up, learn or pay for. | AttioAn app store, an API with webhooks and a kit for building your own apps. |
| Customization | ainocrmYour own stages, requirements, products, lost reasons and roles, set up in plain words. No code or admin needed. | AttioCustom objects, relationships and formula attributes on Pro and Enterprise. |
| Phone apps | ainocrmiPhone and Android, with voice and push notifications. | AttioiPhone and Android, and a Mac desktop app. |
| Getting started | ainocrmA guided set-up in chat. Imports HubSpot, Salesforce, Pipedrive or spreadsheet exports, with a dry run before anything is saved. | AttioCSV import on every plan, and a migration tool for about 40 CRMs on paid plans. |
| Price | ainocrm€49 per seat a month. One plan with every feature and a daily AI allowance. 14 days free. | AttioFree for up to 3 seats. Plus €31 per seat a month on annual billing, or €39. Pro €74, or €93. Enterprise by quote. AI and workflows draw on monthly credits. |
| Where data is stored | ainocrmStored in the EU and encrypted. The AI provider may not train on your data. | AttioStored in the EU. |
Price
What a team of 10 pays in the first year
Seats only, at list price, for the plans with comparable sales features. ainocrm’s pricing in full.
ainocrm Team€49 per seat a month
€5,880
Every feature, AI allowance included
Attio Pro€74 per seat a month
€8,880
Annual billing; rules on stage changes start here
Attio Pro, billed monthly€93 per seat a month
€11,160
List prices in euros, checked on 5 November 2026; your own quote may differ. Attio also has a free plan for up to 3 seats and Plus at €31 per seat a month, without rules on stage changes, call recording or sequences. Attio includes monthly credits for its assistant and workflows and sells more by subscription; ainocrm includes a daily AI allowance per seat and sells prepaid credits. Neither is counted here.
Switching
Moving from Attio
- 1
Export from Attio
Export your companies, people and deals as CSV files. Columns ainocrm does not read are left out, and so are custom objects. - 2
Drop the files into the set-up chat
Aino reads them and shows a dry run: what would be created, updated or skipped. Nothing is saved yet. It can build your sales process from the stages in the file. - 3
Check, then import
Map the old stages to yours, invite the owners it does not know or take their deals yourself, and confirm. Deals keep their create and close dates.
There is no live sync with Attio. The import can be repeated later; it only fills in blanks. How importing works
Questions
Questions about ainocrm and Attio
What is the difference between ainocrm and Attio?
Attio is a flexible platform you shape yourself: custom objects, workflows, agents and apps. ainocrm is a finished sales process you talk to: stages with requirements, tasks, a forecast and a ranked list of where to put your time.
A team that wants the pipeline kept current without building anything will be happier with ainocrm. A team that wants to design its own system will be happier with Attio.
Is ainocrm cheaper than Attio?
For the same features, yes. Attio Pro, where rules on stage changes, call recording and sequences are, is €74 per seat a month on annual billing or €93 monthly. ainocrm has one plan at €49 with every feature.
Attio’s smaller plans cost less: there is a free plan for up to 3 seats, and Plus is €31 per seat a month on annual billing. List prices checked on 5 November 2026.
Does Attio have an AI assistant that updates the CRM?
Yes. Ask Attio is on every plan, can create and update records, and takes dictated requests. Its changes are proposed on a card and applied when you accept.
Aino differs in two ways: it holds a live voice conversation and acts as you speak, and conversation is the only way a deal changes in ainocrm, so there is no form to keep in step.
Can we move from Attio to ainocrm?
Yes. Export companies, people and deals from Attio as CSV files and drop them into ainocrm’s set-up chat. You see a dry run before anything is saved.
Custom objects do not come across: ainocrm works with accounts, contacts and deals.
Sources, checked on 5 November 2026
Attio pricing · Plans and features · Rules · Ask Attio · Email and calendar syncing · Weighted pipeline · Trust center
Attio is a trademark of its owner. ainocrm is not affiliated with or endorsed by Attio.
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